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 Atomic
is part of Amer Sports which is the world’s leading sports equipment
company with internationally recognized brands including Wilson, Atomic,
Suunto, Precor, Mavic and Salomon with its family of brands. All Amer
Sports companies develop and manufacture technically advanced products
that improve the performance of active sports participants. Amer Sports
Corporation is listed on the Helsinki Stock Exchanges.
History:
- In the Ski Industry since 1955
- Since 1988 production of bindings (ESS)
- 1989 Atomic takes over Koflach and becomes the first supplier of
complete systems for alpine skiing
- 2005 10th consecutive victory in the overall men worldcup
At Atomic, we belong to a cult that worships sliding on snow. Nestled in
a valley surrounded by mountains in Austria, Atomic is known for
building the most technologically advanced ski equipment on the planet.
But the passion for the sport shared by our engineers and craftsmen
isn't confined by that valley. The spirit of Atomic can be found on
summits and slopes around the world, wherever people ski our products. |
Race
What are you doing here? No, really! Why are you even reading this?
You can’t handle what this segment has to offer. These skis aren’t
for the masses. People have got to work to get to this level. Oh,
you’re still reading huh? Well maybe you do have what it takes after
all. We’re talking all-out pure speed here, Formula 1 baby. Our skis
haven’t written ten years of World Cup history on a few lucky runs,
you know. It’s not a coincidence. This is the real deal and it gets no
tougher. Welcome to the club.
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Supercross
Why fly down steeps, fast turns, gliding sections, bumps and crud all
by yourself when you could be doing all that shoulder to shoulder with
some other nut who’s just as crazy as you are? Yes, one could say
it’s an aggressive sport. That’s why we built this disturbed family
of skis to meet its needs. These skis might look a bit obnoxious on the
outside, but their soul realizes that SX is about much more than rampant
competitiveness. It’s about slicing a perfect line without poking a
hole in your competitor’s cheek.
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Metron
In the isolated Pongau Valley in the dead of winter, your mind can do
crazy things. Hey, there’s not much to do but ski, and think. Some
would call it paradise, others madness. Anywhere else, and your mind
would say “that’s silly” and force its meanderings back into the
subconscious. But at ATOMIC, many a daydream has become reality for the
sole purpose of alleviating winter boredom. From the moment our
engineers slapped together the first Metron prototype, they knew the
skiing world was about to change. Metron is a ski so radical, people
don’t know whether it’s a carving ski, a powder ski, a hardpack ski,
a bump ski or even a race ski. It’s a ski that challenges the
oldschool thinking that with versatility comes compromise. The front,
the back, it’s all yours now. The Holy Grail of the one ski quiver has
been found.
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Izor
So what if you can‘t SEE nanotechnology? One run and any discerning
skier will FEEL the difference! Izors are built to boost skiers to the
next level. Super-light nano-enhanced carbon fiber combined with stable
mid-fat shapes is what does the trick. Even though nanotechnology is
nothing short of tiny, when we’re working with our Izor skis we love
to drop big words like “molecules”, “carbon matrix” and
“silicon oxide crystals”. Makes us sound intelligent. And why not?
Committing to use nanotechnology is almost as visionary as choosing to
ski it. After all, who could imagine something so small could make such
a big difference?
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Fly & Grind
What can we say about these skis that hasn’t already been proven in
the park a million times? There’s really nothing words can add to top
that bone-chilling action. No big deal though, just a little intro to
Freestyle. Besides, some of the guys in the Race Department told us that
most of the people who use the products in this category can’t read
anyway. |
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